A comprehensive design engagement for SnooCODE, Ghana's leading address technology company. The work spanned three distinct outputs: a motion-based logo animation for brand storytelling, a full redesign of the consumer iOS and Apple Watch app, and the SnooCODE RED interface — a critical medical dispatch UI used by Ghana's National Ambulance Service.
The Challenge
SnooCODE needed a cohesive visual identity that could work across consumer-facing digital products and high-stakes emergency interfaces — two very different contexts requiring very different design decisions, but unified under a single brand.
Our Approach
We treated brand and product as a single system. The logo animation established motion principles that carried through the app. The consumer app redesign prioritized clarity and speed. SnooCODE RED was designed for high-pressure, high-stakes usage — minimal chrome, maximum legibility, and zero friction in emergency scenarios.
The Outcome
SnooCODE RED, as part of a broader system, contributed to improving Ghana National Ambulance Service response times by up to 56%. SnooCODE was later recognized as an MIT Solve finalist.
Key Results