A viral CGI/FOOH (Fake Out-of-Home) concept that reimagined what a Nike Air Force 1 campaign could look like rooted in Accra. Oversized sneakers were composited into iconic city landmarks, blending the energy of Ghanaian street culture with the global AF1 legacy.
The Challenge
How do you make a globally iconic sneaker feel local, authentic, and culturally resonant — without a production budget or a physical shoot? The challenge was creating a campaign-quality visual that felt native to both the brand and the city.
Our Approach
Using CGI and VFX compositing techniques, we modeled and placed true-to-scale Air Force 1s across recognizable Accra locations. Each frame was lit and graded to match the natural environment, making the integration feel seamless and photorealistic. The result sat at the intersection of spatial storytelling and brand activation.
The Outcome
The concept generated over 800 likes and 56 comments on LinkedIn within days of posting, drawing attention from creative directors and XR professionals across the industry. It sparked conversations around FOOH as a scalable, culturally grounded campaign format.
Key Results